๐ก๏ธ Mission Save Lives 2.0 India โ A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities โก๏ธ VRUs = 65%* of total road deaths India faces a *silent public health crisis* โ Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 โ Key Action Points โ๏ธ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 โ๏ธ Ensures that every buyer receives certified safety gear at the point of sale โ๏ธ GST cut from 18% โ 12% to increase affordability โ๏ธ โน6,000 Cr investment to scale to 130 million BIS helmets annually โ๏ธ Crackdown on 95% fake helmet supply โ audits, BIS license reform, targeted raids โ๏ธ Mandatory BIS-certified in-house test labs for all helmet manufacturers โ๏ธ *AI-based helmet detection systems in new two-wheelers by 2031 โ๏ธ Lightweight helmets + harnesses for children* based on age (0.72kgโ1.17kg) โ๏ธ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) โ๏ธ Separate two-wheeler lanes nationwide โ may reduce rider deaths by 25% Voices from the Summit โThis is not just a campaign. It is a *national pledge* to save lives with real helmets.โ- Rajeev Kapur, MD, Steelbird Helmets โFake helmets are *silent killers. We must eliminate them from the market.โ- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.โ-Jean Todt, UN Special Envoy for Road Safety โGovernment can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes ๐น VRU Safety Crisis & Immediate Solutions ๐น Safer Road Design & Infrastructure ๐น Role of Government, Media & Civil Society ๐น Tech & Data-Driven Enforcement ๐น India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Letโs unite โ industry, policy makers, enforcement agencies, media, and citizens โ to build a helmeted, humane, and safer India. ๐๐จ๐ฏ๐๐ซ๐๐ ๐ ๐๐ฉ๐๐๐ญ๐๐ฌ NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety
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Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety โPeople ride two-wheelers, but many never make it back. Thatโs why today we launched Mission Save Lives 2.0 India โ aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...โ โ Rajeev Kapur, M.D., Steelbird Helmets ๐น Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08๐จ This powerful initiative focuses on: โ๏ธ Mandatory ๐ ๐ซ๐๐๐ฅ ๐๐๐-๐๐๐ซ๐ญ๐ข๐๐ข๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ with every two-wheeler (from Jan 2027) โ๏ธ ๐ ๐๐ค๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐๐ซ๐๐๐ค๐๐จ๐ฐ๐ง & stricter enforcement โ๏ธ ๐๐ก๐ข๐ฅ๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ + ๐ฌ๐๐๐๐ญ๐ฒ ๐ก๐๐ซ๐ง๐๐ฌ๐ฌ๐๐ฌ for kids under 5 โ๏ธ ๐๐-๐๐๐ฌ๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐๐๐ญ๐๐๐ญ๐ข๐จ๐ง ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ in all bikes by 2031 โ๏ธ Goal: ๐๐๐ฏ๐ ๐ฅ๐ข๐ฏ๐๐ฌ. ๐๐๐ค๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐, ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ & ๐๐ฌ๐ฌ๐๐ง๐ญ๐ข๐๐ฅ. ๐๐จ๐ ๐๐ญ๐ก๐๐ซ, ๐ฅ๐๐ญโ๐ฌ ๐๐ฎ๐ข๐ฅ๐ ๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐๐, ๐ฌ๐๐๐๐ซ ๐๐ง๐๐ข๐. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal
โกUnleash the chaos. Own every turn. The SBH-64 REBEL RIDERS isnโt for everyoneโitโs for the fearless. #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong
๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ ๐.๐ โ ๐ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ ๐๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐๐ง๐ญ, ๐ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ฅ๐๐๐ ๐ ๐ญ๐จ ๐๐ฏ๐๐ซ๐ฒ ๐๐ข๐๐๐ซ 1๏ธโฃ India loses thousands of lives every year to two-wheeler accidents โ largely due to fake or no helmets 2๏ธโฃ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3๏ธโฃ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4๏ธโฃ Strong crackdown on fake helmet manufacturers and sellers 5๏ธโฃ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6๏ธโฃ New safety norms for children under 5: lightweight helmets + safety harnesses 7๏ธโฃ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8๏ธโฃ Steelbird aims to produce 130 million BIS-certified helmets annually to meet Indiaโs safety demand 9๏ธโฃ This is not just a campaign โ itโs a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD ๐ก๏ธ A real helmet is not an accessory. It's a life-saving essential. ๐๐๐ฃ๐๐๐ฏ ๐๐๐ฉ๐ฎ๐ซ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ โ๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ ๐.๐ ๐๐ง๐๐ข๐โ ๐๐ญ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐จ๐ง ๐๐๐ ๐๐ง๐ ๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives
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