Steelbird Helmet, The RiderZ Shop - Anshuman Accessories

🛡️ Honoured to be part of the 𝟐𝟓𝐭𝐡 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐨𝐧 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 & Best Practices held on 28th–29th June 2025 at Indira Gandhi Pratishthan, Lucknow. Organised by the All India Federation of Motor Vehicle Department Technical Executive Officers Association and UP Transport Department, this impactful two-day workshop brought together visionary leaders, transport officials, and experts from across India. Steelbird Helmets proudly represented by our MD Mr. Rajeev Kapur, under the banner of 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬, shared key insights on: ✅ The urgent need for 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 ✅ Making helmets 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 & 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 ✅ Road safety through 𝐲𝐨𝐮𝐭𝐡 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬, 𝐭𝐞𝐜𝐡-𝐝𝐫𝐢𝐯𝐞𝐧 𝐞𝐧𝐟𝐨𝐫𝐜𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬 Also witnessed: ✔️ High-impact technical sessions by transport officials from Maharashtra, Odisha, Kerala, Gujarat, Tamil Nadu, West Bengal, Rajasthan & UP ✔️ Special addresses by dignitaries including 𝐒𝐡𝐫𝐢 𝐃𝐚𝐲𝐚𝐬𝐡𝐚𝐧𝐤𝐞𝐫 𝐒𝐢𝐧𝐠𝐡 𝐉𝐢 (𝐇𝐨𝐧'𝐛𝐥𝐞 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭 𝐌𝐢𝐧𝐢𝐬𝐭𝐞𝐫, 𝐔𝐏), 𝐒𝐡𝐫𝐢 𝐀𝐦𝐢𝐭 𝐆𝐮𝐩𝐭𝐚, 𝐈𝐀𝐒, 𝐚𝐧𝐝 𝐒𝐡𝐫𝐢 𝐁𝐫𝐚𝐣𝐞𝐬𝐡 𝐍𝐚𝐫𝐚𝐢𝐧 𝐒𝐢𝐧𝐠𝐡, 𝐈𝐀𝐒 ✔️ Free helmet distribution, blood donation drive, and felicitation of the UP State Cricket Team 🙏 Gratitude to all organisers and participants who made this national dialogue a success. 𝐖𝐞 𝐦𝐮𝐬𝐭 𝐚𝐥𝐥 𝐛𝐞𝐜𝐨𝐦𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 𝐈𝐧𝐝𝐢𝐚 🇮🇳.𝐀𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐰𝐞’𝐯𝐞 𝐝𝐞𝐟𝐞𝐚𝐭𝐞𝐝 𝐏𝐨𝐥𝐢𝐨 𝐚𝐧𝐝 𝐂𝐨𝐯𝐢𝐝 —𝐍𝐨𝐰 𝐥𝐞𝐭’𝐬 𝐰𝐢𝐧 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨𝐨. 🏆𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐞𝐯𝐞𝐫𝐲 𝐥𝐢𝐟𝐞 𝐦𝐚𝐭𝐭𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐡𝐞𝐚𝐝 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧. #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents

WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife

1,00,000 Helmets, 1,00,000 Oaths—A Commitment to Safer Roads! 🚦🛵⛑️ Steelbird Helmets India had given training to more than 100,000 Individuals on road safety & given them helmets on subsidies rates . Every life matters. Every helmet saves a future. In a bold step towards making India accident-free by 2047, Steelbird, in collaboration with Aavas Financiers, Rajasthan Road Safety Society, SDTI Burari and many more affiliates , have trained 1,00,000 road safety pioneers—young individuals who are now ambassadors of responsible driving and traffic discipline. As part of this initiative, we have distributed 1,00,000 Steelbird helmets, each carrying a powerful message: safety first, always. These helmets are not just protective gear but symbols of a movement—one that aims to reduce road accidents, promote traffic awareness, and build a culture of responsible driving. At todays event, 200 newly trained road safety pioneers took a solemn oath to always wear helmets, follow traffic rules, encourage seatbelt usage, and assist accident victims. Their voices echoed a powerful promise: “We will not let blood spill on the roads!” 🔹 “I pledge to always follow road and traffic rules, ensuring the safety of myself and those around me. I will wear a helmet while riding a two-wheeler, ensure seatbelt usage in four-wheelers, and help accident victims within the golden hour. As a road safety pioneer, I vow to make India a safer place, working towards a future free of road accidents by 2047.” Together, we are creating a revolution—one helmet, one pledge, and one responsible driver at a time. Join the movement. Wear a helmet. Follow the rules. Save lives. #1LacHelmets #RoadSafetyPioneers #SteelbirdHelmets #SafeIndia2047 #DriveSafe #WearAHelmet #NoMoreAccidents #1LacHelmets #RoadSafetyPioneers #SteelbirdHelmets #SafeIndia2047 #DriveSafe #WearAHelmet #NoMoreAccidents