राजीव कपूर – Steelbird MD ने आज सुबह 11:20 बजे ET NOW टेलीविज़न चैनल पर हेलमेट सुरक्षा पर अपना महत्वपूर्ण विचार साझा किया। भारत को सुरक्षित बनाने का वक्त आ गया है। अगर हर नई बाइक के साथ दो BIS सर्टिफाइड हेलमेट अनिवार्य कर दिए जाएँ, तो हम फर्जी हेलमेट को रोक सकते हैं और सड़क हादसों में हज़ारों जानें बचा सकते हैं। STEELBIRD इस कदम का पूरा समर्थन करता है। 1. भारत में 95% BIS लाइसेंसधारी कंपनियाँ नकली हेलमेट बना रही हैं। 2. नकली हेलमेट दुर्घटना के समय सिर में घुसकर जान ले लेते हैं। 3. WHO के अनुसार, केवल 30% राइडर्स और 10% पिलियन राइडर्स हेलमेट पहनते हैं। 4. भारत को भविष्य में 10 करोड़ असली हेलमेट्स की जरूरत होगी। 5. सरकार का प्रस्ताव – हर नई बाइक के साथ 2 BIS प्रमाणित हेलमेट अनिवार्य करना – जान बचाने वाला कदम है। 6. असली हेलमेट की लाइफ 5 साल होती है – नकली हेलमेट एक बार के झटके में जान ले सकता है। 7. जैसे कार में सीट बेल्ट और एयरबैग शामिल होते हैं, वैसे ही बाइक में 2 असली हेलमेट अनिवार्य होने चाहिए। 95% कंपनियाँ आज भी नकली हेलमेट बना रही हैं। अगर हर टू-व्हीलर के साथ 2 असली BIS सर्टिफाइड हेलमेट दिए जाएँ, तो हम लाखों ज़िंदगियाँ बचा सकते हैं। सरकार का यह प्रस्ताव एक क्रांतिकारी कदम हो सकता है। #MissionSaveLives #RealHelmetMatters #RealHelmetMatters #BISHelmetOnly #SteelbirdCares #MissionSaveLives #RealHelmetMatters #BISHelmetOnly #SteelbirdCares
WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
💥Unleash the road warrior in you with the all-new SBA-20 Chrome! Bold design, next-level protection, and a look that turns heads. Style meets safety—every ride, every time. #RideBold #SteelbirdHelmets #SBA20 #HelmetStyle #ChromeVibes #RideSafe #BikerGear #SafetyMatters #ISIHelmet #MotorcycleLife #StreetStyle #GearUp #RideBold #SteelbirdHelmets #SBA20 #HelmetStyle #ChromeVibes #RideSafe #BikerGear #SafetyMatters #ISIHelmet #MotorcycleLife #StreetStyle #GearUp
Gear up for the ultimate ride with the new SBA-20 Chrome! 🚀 Experience style and protection like never before. #RideWithStyle #SteelbirdHelmets #SBA20 #HelmetGoals #SportyLook #RideSafe #HelmetLove #SafetyFirst #ISIHelmet #MotorcycleLife #BikerStyle #GearUp #RideWithStyle #SteelbirdHelmets #SBA20 #HelmetGoals #SportyLook #RideSafe #HelmetLove #SafetyFirst #ISIHelmet #MotorcycleLife #BikerStyle #GearUp
Helmet saves lives- but only if it’s real. At Steelbird, we're setting the benchmark with 15 new ISI-certified helmet models in 2025, targeting ₹200 Cr growth and 40% market share. As fake helmets flood the market, we’re stepping up safety standards. A BIS-certified helmet isn’t a luxury — it’s a necessity. 🛡️ Trusted for 61 years Helmets that reduce fatal head injuries by over 70% 🏍️ Proudly made in India. Worn across the world. Steelbird: Innovation. Protection. Trust. 🔗 Full interview with MD Rajeev Kapur:
🔥Introducing SBH-34 ROX Cyber – where cutting-edge design meets uncompromised safety. Engineered for riders who demand performance, style, and confidence in every turn. #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior
🏍️ Meet the all new SBH-34 ROX Cyber: Whether you're chasing speed or cruising the open road, ROX Cyber is your ultimate companion in motion. #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior
⚡SBH-57 Fighter F9 Chrome — where cutting-edge design meets uncompromising protection. #SteelbirdHelmets #RideWithConfidence #MotorcycleGear #HelmetSafety #FighterSeries #RideInStyle #NextGenHelmets #SteelbirdHelmets #RideWithConfidence #MotorcycleGear #HelmetSafety #FighterSeries #RideInStyle #NextGenHelmets
🥷💥 Introducing the SBH-57 Fighter F9 Chrome — where futuristic design meets ultimate protection. Built for maximum impact resistance, this helmet isn’t just equipment — it’s your first line of defense and fiercest expression on the road. #FighterF9 #RideBold #MotoGear #HelmetProtection #FighterSeries #StyleOnWheels #FutureReadyHelmets #SteelbirdHelmets #FighterF9 #RideBold #MotoGear #HelmetProtection #FighterSeries #StyleOnWheels #FutureReadyHelmets #SteelbirdHelmets