राजीव कपूर – Steelbird MD ने आज सुबह 11:20 बजे ET NOW टेलीविज़न चैनल पर हेलमेट सुरक्षा पर अपना महत्वपूर्ण विचार साझा किया। भारत को सुरक्षित बनाने का वक्त आ गया है। अगर हर नई बाइक के साथ दो BIS सर्टिफाइड हेलमेट अनिवार्य कर दिए जाएँ, तो हम फर्जी हेलमेट को रोक सकते हैं और सड़क हादसों में हज़ारों जानें बचा सकते हैं। STEELBIRD इस कदम का पूरा समर्थन करता है। 1. भारत में 95% BIS लाइसेंसधारी कंपनियाँ नकली हेलमेट बना रही हैं। 2. नकली हेलमेट दुर्घटना के समय सिर में घुसकर जान ले लेते हैं। 3. WHO के अनुसार, केवल 30% राइडर्स और 10% पिलियन राइडर्स हेलमेट पहनते हैं। 4. भारत को भविष्य में 10 करोड़ असली हेलमेट्स की जरूरत होगी। 5. सरकार का प्रस्ताव – हर नई बाइक के साथ 2 BIS प्रमाणित हेलमेट अनिवार्य करना – जान बचाने वाला कदम है। 6. असली हेलमेट की लाइफ 5 साल होती है – नकली हेलमेट एक बार के झटके में जान ले सकता है। 7. जैसे कार में सीट बेल्ट और एयरबैग शामिल होते हैं, वैसे ही बाइक में 2 असली हेलमेट अनिवार्य होने चाहिए। 95% कंपनियाँ आज भी नकली हेलमेट बना रही हैं। अगर हर टू-व्हीलर के साथ 2 असली BIS सर्टिफाइड हेलमेट दिए जाएँ, तो हम लाखों ज़िंदगियाँ बचा सकते हैं। सरकार का यह प्रस्ताव एक क्रांतिकारी कदम हो सकता है। #MissionSaveLives #RealHelmetMatters #RealHelmetMatters #BISHelmetOnly #SteelbirdCares #MissionSaveLives #RealHelmetMatters #BISHelmetOnly #SteelbirdCares
WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
🏆Proud Moment for Team Steelbird!* 🏍️ This one is for every helmet worn, every life saved, and every voice raised for safer roads. ✨ We are honored to share that our Managing Director, Mr. Rajeev Kapur, has been awarded the Road Safety Champion Award 2025 by the International Road Federation (India Chapter). This prestigious recognition is a testament to his relentless commitment to "𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲" and the "𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬" through innovation and awareness. At Steelbird, this award fuels our drive to continue championing safer roads, responsible riding, and protective gear for all. 🛡️ Here's to building a future where safety is never compromised! #MissionSaveLives 🏍️ #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride #MissionSaveLives #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 𝐒𝐭𝐞𝐞𝐥𝐛𝐢𝐫𝐝 𝐇𝐞𝐥𝐦𝐞𝐭𝐬, 𝐥𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐌𝐃 𝐑𝐚𝐣𝐞𝐞𝐯 𝐊𝐚𝐩𝐮𝐫, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. 𝐔𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐟 𝐒𝐡𝐫𝐢 𝐍𝐢𝐭𝐢𝐧 𝐆𝐚𝐝𝐤𝐚𝐫𝐢 𝐉𝐢, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring.Just as faith led millions to Maha Kumbh, compassion now leads us to a greater 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 — 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬.🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 Part-6 (Videos) On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 Steelbird Helmets, led by our MD Rajeev Kapur, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. Under the visionary leadership of Shri Nitin Gadkari Ji, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring. Just as faith led millions to Maha Kumbh, compassion now leads us to a greater mission — Save Lives. 🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 Part-5 On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 Steelbird Helmets, led by our MD Rajeev Kapur, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. Under the visionary leadership of Shri Nitin Gadkari Ji, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring. Just as faith led millions to Maha Kumbh, compassion now leads us to a greater mission — Save Lives. 🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 Part-4 On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 Steelbird Helmets, led by our MD Rajeev Kapur, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. Under the visionary leadership of Shri Nitin Gadkari Ji, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring. Just as faith led millions to Maha Kumbh, compassion now leads us to a greater mission — Save Lives. 🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 Part-3 On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 Steelbird Helmets, led by our MD Rajeev Kapur, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. Under the visionary leadership of Shri Nitin Gadkari Ji, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring. Just as faith led millions to Maha Kumbh, compassion now leads us to a greater mission — Save Lives. 🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission
🙏🏻 Millions of thanks to our Honourable Minister Shri Nitin Gadkari Ji, who is truly the Shree Ram of Road Safety. 🛵 Part-2 On 23rd March 2025, at the Road Safety Ambassador Training & Helmet Distribution Program in Nagpur, 𝐖𝐞, 𝐚𝐭 Steelbird Helmets, led by our MD Rajeev Kapur, along with our entire team, affiliates, NGOs, UN, WHO, and other road safety stakeholders, proudly reinforced our unwavering commitment to road safety. Under the visionary leadership of Shri Nitin Gadkari Ji, we continue to work tirelessly towards saving human lives by promoting helmet usage and spreading awareness. His dedication to making India’s roads safer is truly inspiring. Just as faith led millions to Maha Kumbh, compassion now leads us to a greater mission — Save Lives. 🚦 Let’s keep striving for a safer, accident-free India. #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission #MissionSaveLives #RoadSafety #SteelbirdHelmets #NitinGadkari #SafetyFirst #TogetherForSafety #HelmetForLife #ZeroAccidentMission