WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife