हेलमेट सिर्फ नियम नहीं, ज़िंदगी की गारंटी है। हर घंटे 20 जानें जाती हैं सड़क हादसों में! क्या आपने कभी सोचा हेलमेट न पहनने की कीमत कितनी भारी पड़ सकती है? 2031 तक करोड़ों ज़िंदगियाँ बचाने का लक्ष्य लेकर आया है Steelbird दुनिया की सबसे बड़ी हेलमेट निर्माता कंपनी। 🛡️ इस इंटरव्यू में जानिए MD Rajeev Kapur का रोड सेफ्टी मास्टर प्लान, जो बदल सकता है भारत की सड़क सुरक्षा की तस्वीर। 🔗 Watch Now: https://youtu.be/rLr3Oz55YvE?si=LV\_x9HRz4oCMempM वीडियो देखें और कमेंट में बताएं: आपके हिसाब से लोग हेलमेट क्यों नहीं पहनते? #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal
🎁✨ What a 𝐆𝐫𝐚𝐧𝐝 𝐅𝐢𝐧𝐚𝐥𝐞 𝐚𝐭 𝐆𝐢𝐟𝐭𝐬 𝐈𝐧𝐝𝐢𝐚 𝐄𝐱𝐩𝐨 𝟐𝟎𝟐𝟓! ✨🎁 Date: 12th–14th June 2025 Venue: Bombay Exhibition Centre, Mumbai Event: 31st Edition of Gifts India Expo – India’s Leading Corporate & Lifestyle Gifting Exhibition We conclude 3 phenomenal days at the 31st edition of 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐦𝐨𝐬𝐭 𝐩𝐫𝐞𝐬𝐭𝐢𝐠𝐢𝐨𝐮𝐬 𝐠𝐢𝐟𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 – 𝐆𝐢𝐟𝐭𝐬 𝐈𝐧𝐝𝐢𝐚 𝟐𝟎𝟐𝟓! 🛡️ Steelbird Helmets, under the visionary leadership of Mr. Rajeev Kapur (Managing Director, Steelbird Helmets), proudly showcased a bold new dimension of corporate and lifestyle gifting—where innovation meets safety. 𝐅𝐫𝐨𝐦 𝐞𝐜𝐨-𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐝𝐞𝐬𝐢𝐠𝐧𝐬 𝐭𝐨 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐡𝐞𝐥𝐦𝐞𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬, the response we received was beyond amazing. The buzz, energy, and partnerships forged at our booth were a true reflection of what the future of gifting should look like. Event Highlights: ✔️ 250+ Exhibitors ✔️ 15,000+ Visitors ✔️ 7,000+ Products ✔️ Participation from 15+ Countries ✔️ 1000+ High-Value Buyers 🤝 Thank you to every visitor, buyer, and dignitary who joined us on this incredible journey. Your presence and appreciation drive us to keep innovating. Stay tuned as we carry forward this momentum into the next phase of our mission: "𝐒𝐚𝐟𝐞𝐭𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥 𝐆𝐢𝐟𝐭" #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined
⚡️Meet the SBA-11 Tornado – where style meets unstoppable force. Engineered for the fearless. Designed for the streets. #SBA11Tornado #SteelbirdHelmets #RideTheStorm #Bikers #HelmetStyle #MotoGear #BikerEssentials #RideBold #SBA11Tornado #SteelbirdHelmets #RideTheStorm #Bikers #HelmetStyle #MotoGear #BikerEssentials #RideBold
🛡️ Mission Save Lives 2.0 India – A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities ➡️ VRUs = 65%* of total road deaths India faces a *silent public health crisis* — Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 – Key Action Points ✔️ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 ✔️ Ensures that every buyer receives certified safety gear at the point of sale ✔️ GST cut from 18% → 12% to increase affordability ✔️ ₹6,000 Cr investment to scale to 130 million BIS helmets annually ✔️ Crackdown on 95% fake helmet supply – audits, BIS license reform, targeted raids ✔️ Mandatory BIS-certified in-house test labs for all helmet manufacturers ✔️ *AI-based helmet detection systems in new two-wheelers by 2031 ✔️ Lightweight helmets + harnesses for children* based on age (0.72kg–1.17kg) ✔️ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) ✔️ Separate two-wheeler lanes nationwide – may reduce rider deaths by 25% Voices from the Summit “This is not just a campaign. It is a *national pledge* to save lives with real helmets.”- Rajeev Kapur, MD, Steelbird Helmets “Fake helmets are *silent killers. We must eliminate them from the market.”- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.”-Jean Todt, UN Special Envoy for Road Safety “Government can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes 🔹 VRU Safety Crisis & Immediate Solutions 🔹 Safer Road Design & Infrastructure 🔹 Role of Government, Media & Civil Society 🔹 Tech & Data-Driven Enforcement 🔹 India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Let’s unite — industry, policy makers, enforcement agencies, media, and citizens — to build a helmeted, humane, and safer India. 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety
⚡Take control. Own every ride. The SBH-64 REBEL RIDERS is made for those who lead, not follow. #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong
Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety “People ride two-wheelers, but many never make it back. That’s why today we launched Mission Save Lives 2.0 India — aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...” – Rajeev Kapur, M.D., Steelbird Helmets 📹 Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08🚨 This powerful initiative focuses on: ✔️ Mandatory 𝟐 𝐫𝐞𝐚𝐥 𝐁𝐈𝐒-𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 with every two-wheeler (from Jan 2027) ✔️ 𝐅𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭 𝐜𝐫𝐚𝐜𝐤𝐝𝐨𝐰𝐧 & stricter enforcement ✔️ 𝐂𝐡𝐢𝐥𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 + 𝐬𝐚𝐟𝐞𝐭𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬𝐞𝐬 for kids under 5 ✔️ 𝐀𝐈-𝐛𝐚𝐬𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭 𝐝𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 in all bikes by 2031 ✔️ Goal: 𝐒𝐚𝐯𝐞 𝐥𝐢𝐯𝐞𝐬. 𝐌𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 & 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥. 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐥𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐡𝐞𝐥𝐦𝐞𝐭𝐞𝐝, 𝐬𝐚𝐟𝐞𝐫 𝐈𝐧𝐝𝐢𝐚. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal
⚡Unleash the chaos. Own every turn. The SBH-64 REBEL RIDERS isn’t for everyone—it’s for the fearless. #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong #SteelbirdHelmets #RebelRiders #BornToRide #FullThrottle #SBH64 #RideFearless #MotoRebel #UrbanWarrior #NextGenGear #HelmetGameStrong
𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 – 𝐀 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭, 𝐀 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐏𝐥𝐞𝐝𝐠𝐞 𝐭𝐨 𝐄𝐯𝐞𝐫𝐲 𝐑𝐢𝐝𝐞𝐫 1️⃣ India loses thousands of lives every year to two-wheeler accidents — largely due to fake or no helmets 2️⃣ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3️⃣ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4️⃣ Strong crackdown on fake helmet manufacturers and sellers 5️⃣ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6️⃣ New safety norms for children under 5: lightweight helmets + safety harnesses 7️⃣ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8️⃣ Steelbird aims to produce 130 million BIS-certified helmets annually to meet India’s safety demand 9️⃣ This is not just a campaign — it’s a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD 🛡️ A real helmet is not an accessory. It's a life-saving essential. 𝐑𝐚𝐣𝐞𝐞𝐯 𝐊𝐚𝐩𝐮𝐫 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 ‘𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 𝐈𝐧𝐝𝐢𝐚’ 𝐚𝐭 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝐕𝐑𝐔 𝐚𝐧𝐝 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives
Ride like a rebel. Rule the streets. 🏍️🔥 SBH-64 ZIP RF REBEL RIDERS – Not just a helmet, a statement. #SteelbirdHelmets #HalfFaceHelmet #RebelRiders #SBH64 #RideWithStyle #HelmetGoals #StreetArmor #BikeLife #RiderVibes #UrbanRider #GearUp #MotoStyle #SteelbirdHelmets #HalfFaceHelmet #RebelRiders #SBH64 #RideWithStyle #HelmetGoals #StreetArmor #BikeLife #RiderVibes #UrbanRider #GearUp #MotoStyle