Steelbird Helmet, The RiderZ Shop - Sandeep Auto Agency

Ground Floor
Pali Road
Sumerpur - 306902
Near Usha Puri Gate Road

Social Timeline

๐Ÿ›ก๏ธ Honoured to be part of the ๐Ÿ๐Ÿ“๐ญ๐ก ๐๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐‘๐จ๐š๐ ๐’๐š๐Ÿ๐ž๐ญ๐ฒ & Best Practices held on 28thโ€“29th June 2025 at Indira Gandhi Pratishthan, Lucknow. Organised by the All India Federation of Motor Vehicle Department Technical Executive Officers Association and UP Transport Department, this impactful two-day workshop brought together visionary leaders, transport officials, and experts from across India. Steelbird Helmets proudly represented by our MD Mr. Rajeev Kapur, under the banner of ๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐š๐ฏ๐ž ๐‹๐ข๐ฏ๐ž๐ฌ, shared key insights on: โœ… The urgent need for ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐ž๐ ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ ๐š๐๐จ๐ฉ๐ญ๐ข๐จ๐ง โœ… Making helmets ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž & ๐š๐œ๐œ๐ž๐ฌ๐ฌ๐ข๐›๐ฅ๐ž โœ… Road safety through ๐ฒ๐จ๐ฎ๐ญ๐ก ๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ, ๐ญ๐ž๐œ๐ก-๐๐ซ๐ข๐ฏ๐ž๐ง ๐ž๐ง๐Ÿ๐จ๐ซ๐œ๐ž๐ฆ๐ž๐ง๐ญ, ๐š๐ง๐ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐ž๐ซ ๐ฉ๐จ๐ฅ๐ข๐œ๐ข๐ž๐ฌ Also witnessed: โœ”๏ธ High-impact technical sessions by transport officials from Maharashtra, Odisha, Kerala, Gujarat, Tamil Nadu, West Bengal, Rajasthan & UP โœ”๏ธ Special addresses by dignitaries including ๐’๐ก๐ซ๐ข ๐ƒ๐š๐ฒ๐š๐ฌ๐ก๐š๐ง๐ค๐ž๐ซ ๐’๐ข๐ง๐ ๐ก ๐‰๐ข (๐‡๐จ๐ง'๐›๐ฅ๐ž ๐“๐ซ๐š๐ง๐ฌ๐ฉ๐จ๐ซ๐ญ ๐Œ๐ข๐ง๐ข๐ฌ๐ญ๐ž๐ซ, ๐”๐), ๐’๐ก๐ซ๐ข ๐€๐ฆ๐ข๐ญ ๐†๐ฎ๐ฉ๐ญ๐š, ๐ˆ๐€๐’, ๐š๐ง๐ ๐’๐ก๐ซ๐ข ๐๐ซ๐š๐ฃ๐ž๐ฌ๐ก ๐๐š๐ซ๐š๐ข๐ง ๐’๐ข๐ง๐ ๐ก, ๐ˆ๐€๐’ โœ”๏ธ Free helmet distribution, blood donation drive, and felicitation of the UP State Cricket Team ๐Ÿ™ Gratitude to all organisers and participants who made this national dialogue a success. ๐–๐ž ๐ฆ๐ฎ๐ฌ๐ญ ๐š๐ฅ๐ฅ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐š๐ฏ๐ž ๐‹๐ข๐ฏ๐ž๐ฌ ๐Ÿ.๐ŸŽ ๐ˆ๐ง๐๐ข๐š ๐Ÿ‡ฎ๐Ÿ‡ณ.๐€๐ฌ ๐ญ๐จ๐ ๐ž๐ญ๐ก๐ž๐ซ, ๐ฐ๐žโ€™๐ฏ๐ž ๐๐ž๐Ÿ๐ž๐š๐ญ๐ž๐ ๐๐จ๐ฅ๐ข๐จ ๐š๐ง๐ ๐‚๐จ๐ฏ๐ข๐ โ€”๐๐จ๐ฐ ๐ฅ๐ž๐ญโ€™๐ฌ ๐ฐ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐ญ๐จ๐จ. ๐Ÿ†๐๐ž๐œ๐š๐ฎ๐ฌ๐ž ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ฅ๐ข๐Ÿ๐ž ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ, ๐š๐ง๐ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ก๐ž๐š๐ ๐๐ž๐ฌ๐ž๐ซ๐ฏ๐ž๐ฌ ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง. #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents

Posted On: 30 Jun 2025 3:28 PM

เคนเฅ‡เคฒเคฎเฅ‡เคŸ เคธเคฟเคฐเฅเคซ เคจเคฟเคฏเคฎ เคจเคนเฅ€เค‚, เคœเคผเคฟเค‚เคฆเค—เฅ€ เค•เฅ€ เค—เคพเคฐเค‚เคŸเฅ€ เคนเฅˆเฅค เคนเคฐ เค˜เค‚เคŸเฅ‡ 20 เคœเคพเคจเฅ‡เค‚ เคœเคพเคคเฅ€ เคนเฅˆเค‚ เคธเคกเคผเค• เคนเคพเคฆเคธเฅ‹เค‚ เคฎเฅ‡เค‚! เค•เฅเคฏเคพ เค†เคชเคจเฅ‡ เค•เคญเฅ€ เคธเฅ‹เคšเคพ เคนเฅ‡เคฒเคฎเฅ‡เคŸ เคจ เคชเคนเคจเคจเฅ‡ เค•เฅ€ เค•เฅ€เคฎเคค เค•เคฟเคคเคจเฅ€ เคญเคพเคฐเฅ€ เคชเคกเคผ เคธเค•เคคเฅ€ เคนเฅˆ? 2031 เคคเค• เค•เคฐเฅ‹เคกเคผเฅ‹เค‚ เคœเคผเคฟเค‚เคฆเค—เคฟเคฏเคพเค เคฌเคšเคพเคจเฅ‡ เค•เคพ เคฒเค•เฅเคทเฅเคฏ เคฒเฅ‡เค•เคฐ เค†เคฏเคพ เคนเฅˆ Steelbird เคฆเฅเคจเคฟเคฏเคพ เค•เฅ€ เคธเคฌเคธเฅ‡ เคฌเคกเคผเฅ€ เคนเฅ‡เคฒเคฎเฅ‡เคŸ เคจเคฟเคฐเฅเคฎเคพเคคเคพ เค•เค‚เคชเคจเฅ€เฅค ๐Ÿ›ก๏ธ เค‡เคธ เค‡เค‚เคŸเคฐเคตเฅเคฏเฅ‚ เคฎเฅ‡เค‚ เคœเคพเคจเคฟเค MD Rajeev Kapur เค•เคพ เคฐเฅ‹เคก เคธเฅ‡เคซเฅเคŸเฅ€ เคฎเคพเคธเฅเคŸเคฐ เคชเฅเคฒเคพเคจ, เคœเฅ‹ เคฌเคฆเคฒ เคธเค•เคคเคพ เคนเฅˆ เคญเคพเคฐเคค เค•เฅ€ เคธเคกเคผเค• เคธเฅเคฐเค•เฅเคทเคพ เค•เฅ€ เคคเคธเฅเคตเฅ€เคฐเฅค ๐Ÿ”— Watch Now: https://youtu.be/rLr3Oz55YvE?si=LV\_x9HRz4oCMempM เคตเฅ€เคกเคฟเคฏเฅ‹ เคฆเฅ‡เค–เฅ‡เค‚ เค”เคฐ เค•เคฎเฅ‡เค‚เคŸ เคฎเฅ‡เค‚ เคฌเคคเคพเคเค‚: เค†เคชเค•เฅ‡ เคนเคฟเคธเคพเคฌ เคธเฅ‡ เคฒเฅ‹เค— เคนเฅ‡เคฒเคฎเฅ‡เคŸ เค•เฅเคฏเฅ‹เค‚ เคจเคนเฅ€เค‚ เคชเคนเคจเคคเฅ‡? #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal

Posted On: 17 Jun 2025 11:57 AM

๐ŸŽโœจ What a ๐†๐ซ๐š๐ง๐ ๐…๐ข๐ง๐š๐ฅ๐ž ๐š๐ญ ๐†๐ข๐Ÿ๐ญ๐ฌ ๐ˆ๐ง๐๐ข๐š ๐„๐ฑ๐ฉ๐จ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“! โœจ๐ŸŽ Date: 12thโ€“14th June 2025 Venue: Bombay Exhibition Centre, Mumbai Event: 31st Edition of Gifts India Expo โ€“ Indiaโ€™s Leading Corporate & Lifestyle Gifting Exhibition We conclude 3 phenomenal days at the 31st edition of ๐ˆ๐ง๐๐ข๐šโ€™๐ฌ ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐ซ๐ž๐ฌ๐ญ๐ข๐ ๐ข๐จ๐ฎ๐ฌ ๐ ๐ข๐Ÿ๐ญ๐ข๐ง๐  ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ โ€“ ๐†๐ข๐Ÿ๐ญ๐ฌ ๐ˆ๐ง๐๐ข๐š ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“! ๐Ÿ›ก๏ธ Steelbird Helmets, under the visionary leadership of Mr. Rajeev Kapur (Managing Director, Steelbird Helmets), proudly showcased a bold new dimension of corporate and lifestyle giftingโ€”where innovation meets safety. ๐…๐ซ๐จ๐ฆ ๐ž๐œ๐จ-๐œ๐จ๐ง๐ฌ๐œ๐ข๐จ๐ฎ๐ฌ ๐๐ž๐ฌ๐ข๐ ๐ง๐ฌ ๐ญ๐จ ๐ก๐ข๐ ๐ก-๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ, the response we received was beyond amazing. The buzz, energy, and partnerships forged at our booth were a true reflection of what the future of gifting should look like. Event Highlights: โœ”๏ธ 250+ Exhibitors โœ”๏ธ 15,000+ Visitors โœ”๏ธ 7,000+ Products โœ”๏ธ Participation from 15+ Countries โœ”๏ธ 1000+ High-Value Buyers ๐Ÿค Thank you to every visitor, buyer, and dignitary who joined us on this incredible journey. Your presence and appreciation drive us to keep innovating. Stay tuned as we carry forward this momentum into the next phase of our mission: "๐’๐š๐Ÿ๐ž๐ญ๐ฒ ๐ข๐ฌ ๐ญ๐ก๐ž ๐‘๐ž๐š๐ฅ ๐†๐ข๐Ÿ๐ญ" #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined

Posted On: 14 Jun 2025 8:22 PM
 Mission Save Lives 2

๐Ÿ›ก๏ธ Mission Save Lives 2.0 India โ€“ A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities โžก๏ธ VRUs = 65%* of total road deaths India faces a *silent public health crisis* โ€” Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 โ€“ Key Action Points โœ”๏ธ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 โœ”๏ธ Ensures that every buyer receives certified safety gear at the point of sale โœ”๏ธ GST cut from 18% โ†’ 12% to increase affordability โœ”๏ธ โ‚น6,000 Cr investment to scale to 130 million BIS helmets annually โœ”๏ธ Crackdown on 95% fake helmet supply โ€“ audits, BIS license reform, targeted raids โœ”๏ธ Mandatory BIS-certified in-house test labs for all helmet manufacturers โœ”๏ธ *AI-based helmet detection systems in new two-wheelers by 2031 โœ”๏ธ Lightweight helmets + harnesses for children* based on age (0.72kgโ€“1.17kg) โœ”๏ธ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) โœ”๏ธ Separate two-wheeler lanes nationwide โ€“ may reduce rider deaths by 25% Voices from the Summit โ€œThis is not just a campaign. It is a *national pledge* to save lives with real helmets.โ€- Rajeev Kapur, MD, Steelbird Helmets โ€œFake helmets are *silent killers. We must eliminate them from the market.โ€- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.โ€-Jean Todt, UN Special Envoy for Road Safety โ€œGovernment can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes ๐Ÿ”น VRU Safety Crisis & Immediate Solutions ๐Ÿ”น Safer Road Design & Infrastructure ๐Ÿ”น Role of Government, Media & Civil Society ๐Ÿ”น Tech & Data-Driven Enforcement ๐Ÿ”น India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Letโ€™s unite โ€” industry, policy makers, enforcement agencies, media, and citizens โ€” to build a helmeted, humane, and safer India. ๐‚๐จ๐ฏ๐ž๐ซ๐š๐ ๐ž ๐”๐ฉ๐๐š๐ญ๐ž๐ฌ NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety

Posted On: 13 Jun 2025 10:49 PM

Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety โ€œPeople ride two-wheelers, but many never make it back. Thatโ€™s why today we launched Mission Save Lives 2.0 India โ€” aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...โ€ โ€“ Rajeev Kapur, M.D., Steelbird Helmets ๐Ÿ“น Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08๐Ÿšจ This powerful initiative focuses on: โœ”๏ธ Mandatory ๐Ÿ ๐ซ๐ž๐š๐ฅ ๐๐ˆ๐’-๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐ž๐ ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ๐ฌ with every two-wheeler (from Jan 2027) โœ”๏ธ ๐…๐š๐ค๐ž ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ ๐œ๐ซ๐š๐œ๐ค๐๐จ๐ฐ๐ง & stricter enforcement โœ”๏ธ ๐‚๐ก๐ข๐ฅ๐ ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ๐ฌ + ๐ฌ๐š๐Ÿ๐ž๐ญ๐ฒ ๐ก๐š๐ซ๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ for kids under 5 โœ”๏ธ ๐€๐ˆ-๐›๐š๐ฌ๐ž๐ ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ ๐๐ž๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ in all bikes by 2031 โœ”๏ธ Goal: ๐’๐š๐ฏ๐ž ๐ฅ๐ข๐ฏ๐ž๐ฌ. ๐Œ๐š๐ค๐ž ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ๐ฌ ๐š๐œ๐œ๐ž๐ฌ๐ฌ๐ข๐›๐ฅ๐ž, ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž & ๐ž๐ฌ๐ฌ๐ž๐ง๐ญ๐ข๐š๐ฅ. ๐“๐จ๐ ๐ž๐ญ๐ก๐ž๐ซ, ๐ฅ๐ž๐ญโ€™๐ฌ ๐›๐ฎ๐ข๐ฅ๐ ๐š ๐ก๐ž๐ฅ๐ฆ๐ž๐ญ๐ž๐, ๐ฌ๐š๐Ÿ๐ž๐ซ ๐ˆ๐ง๐๐ข๐š. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal

Posted On: 12 Jun 2025 3:25 PM

๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐š๐ฏ๐ž ๐‹๐ข๐ฏ๐ž๐ฌ ๐Ÿ.๐ŸŽ โ€“ ๐€ ๐๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‘๐จ๐š๐ ๐’๐š๐Ÿ๐ž๐ญ๐ฒ ๐‚๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐ž๐ง๐ญ, ๐€ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐๐ฅ๐ž๐๐ ๐ž ๐ญ๐จ ๐„๐ฏ๐ž๐ซ๐ฒ ๐‘๐ข๐๐ž๐ซ 1๏ธโƒฃ India loses thousands of lives every year to two-wheeler accidents โ€” largely due to fake or no helmets 2๏ธโƒฃ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3๏ธโƒฃ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4๏ธโƒฃ Strong crackdown on fake helmet manufacturers and sellers 5๏ธโƒฃ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6๏ธโƒฃ New safety norms for children under 5: lightweight helmets + safety harnesses 7๏ธโƒฃ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8๏ธโƒฃ Steelbird aims to produce 130 million BIS-certified helmets annually to meet Indiaโ€™s safety demand 9๏ธโƒฃ This is not just a campaign โ€” itโ€™s a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD ๐Ÿ›ก๏ธ A real helmet is not an accessory. It's a life-saving essential. ๐‘๐š๐ฃ๐ž๐ž๐ฏ ๐Š๐š๐ฉ๐ฎ๐ซ ๐‹๐š๐ฎ๐ง๐œ๐ก๐ž๐ฌ โ€˜๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐š๐ฏ๐ž ๐‹๐ข๐ฏ๐ž๐ฌ ๐Ÿ.๐ŸŽ ๐ˆ๐ง๐๐ข๐šโ€™ ๐š๐ญ ๐๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐จ๐ง ๐•๐‘๐” ๐š๐ง๐ ๐‘๐จ๐š๐ ๐’๐š๐Ÿ๐ž๐ญ๐ฒ Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives

Posted On: 12 Jun 2025 11:11 AM

WATCH NOW | ๐Ÿ‡ฎ๐Ÿ‡ณ Mission Save Lives 2.0 โ€“ INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD โ€“ Steelbird Helmets, joined ET NOW to speak on the governmentโ€™s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: โœ… Govtโ€™s Two-Helmet Proposal โ€“ A transformative initiative aimed at improving road safety. โ€“ One helmet for the rider, one for the pillion โ€” both must be genuine and certified. โœ… Fake Helmet Crisis in India โ€“ 95% of BIS license holders are producing fake helmets. โ€“ 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. โ€“ These are often bundled โ€œfreeโ€ with bikes by dealers, misleading customers. โœ… Why This Rule Is a Game-Changer โ€“ Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. โ€“ OEMs will never risk brand value with substandard products. โ€“ Eliminates dealer malpractice and ensures consumer safety. โœ… Cost is Not a Hurdle โ€“ Real BIS-certified helmets cost just Rs. 400 each. โ€“ Adding Rs. 800โ€“Rs. 1000 to bike cost is minimal and life-saving. โ€“ Much better than paying the same for unsafe, fake helmets. โœ… Implementation Roadmap Suggested by Mr. Kapur โ€“ 2025โ€“26: One helmet made mandatory. โ€“ Jan 2027: Two helmets become mandatory. โ€“ 2029โ€“31: Gradual city-wise rollout (Tier 1 โ†’ Tier 2 โ†’ Tier 3). โ€“ Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage โ€” like car seatbelt alarms. โœ… Steelbird's Preparedness & Vision โ€“ Current production: 10 million helmets/year. โ€“ New mega-plant in progress to add 15 million/year by 2031. โ€“ Target: 25 million/year capacity to support national demand. โ€“ Committed to eliminate fake helmets and raise quality benchmarks. โœ… Shocking Helmet Usage Stats (as per WHO) โ€“ Only 30% of riders wear helmets. โ€“ Only 10% of pillion riders do. โ€“ This rule will directly reduce road fatalities. โ€œIf implemented with vision, this policy can reduce road deaths by 50% by 2031.โ€ โ€“ Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all โ€” facts, figures & future plans ET Now๐Ÿ‘‰ https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLetโ€™s support the Government of India in making roads safer for everyone. Share your views below. ๐Ÿ™ #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife

Posted On: 24 May 2025 1:27 PM

๐Ÿ†Proud Moment for Team Steelbird!* ๐Ÿ๏ธ This one is for every helmet worn, every life saved, and every voice raised for safer roads. โœจ We are honored to share that our Managing Director, Mr. Rajeev Kapur, has been awarded the Road Safety Champion Award 2025 by the International Road Federation (India Chapter). This prestigious recognition is a testament to his relentless commitment to "๐‘๐จ๐š๐ ๐’๐š๐Ÿ๐ž๐ญ๐ฒ" and the "๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐š๐ฏ๐ž ๐‹๐ข๐ฏ๐ž๐ฌ" through innovation and awareness. At Steelbird, this award fuels our drive to continue championing safer roads, responsible riding, and protective gear for all. ๐Ÿ›ก๏ธ Here's to building a future where safety is never compromised! #MissionSaveLives ๐Ÿ๏ธ #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride #MissionSaveLives #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride

Posted On: 09 Apr 2025 10:48 PM
{"403910":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/403910","391225":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/391225","390783":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/390783","390648":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/390648","390472":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/390472","390474":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/390474","358288":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/358288","351001":"https:\/\/dealers.steelbirdhelmet.com\/steelbird-helmet-the-riderz-shop-sandeep-auto-agency-helmet-shop-pali-road-sumerpur-346013\/TimelineDetails\/351001"}