๐ก๏ธ Honoured to be part of the ๐๐๐ญ๐ก ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ & Best Practices held on 28thโ29th June 2025 at Indira Gandhi Pratishthan, Lucknow. Organised by the All India Federation of Motor Vehicle Department Technical Executive Officers Association and UP Transport Department, this impactful two-day workshop brought together visionary leaders, transport officials, and experts from across India. Steelbird Helmets proudly represented by our MD Mr. Rajeev Kapur, under the banner of ๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ, shared key insights on: โ The urgent need for ๐๐๐ซ๐ญ๐ข๐๐ข๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐๐๐จ๐ฉ๐ญ๐ข๐จ๐ง โ Making helmets ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ & ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐ โ Road safety through ๐ฒ๐จ๐ฎ๐ญ๐ก ๐๐ฐ๐๐ซ๐๐ง๐๐ฌ๐ฌ, ๐ญ๐๐๐ก-๐๐ซ๐ข๐ฏ๐๐ง ๐๐ง๐๐จ๐ซ๐๐๐ฆ๐๐ง๐ญ, ๐๐ง๐ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐๐ซ ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ Also witnessed: โ๏ธ High-impact technical sessions by transport officials from Maharashtra, Odisha, Kerala, Gujarat, Tamil Nadu, West Bengal, Rajasthan & UP โ๏ธ Special addresses by dignitaries including ๐๐ก๐ซ๐ข ๐๐๐ฒ๐๐ฌ๐ก๐๐ง๐ค๐๐ซ ๐๐ข๐ง๐ ๐ก ๐๐ข (๐๐จ๐ง'๐๐ฅ๐ ๐๐ซ๐๐ง๐ฌ๐ฉ๐จ๐ซ๐ญ ๐๐ข๐ง๐ข๐ฌ๐ญ๐๐ซ, ๐๐), ๐๐ก๐ซ๐ข ๐๐ฆ๐ข๐ญ ๐๐ฎ๐ฉ๐ญ๐, ๐๐๐, ๐๐ง๐ ๐๐ก๐ซ๐ข ๐๐ซ๐๐ฃ๐๐ฌ๐ก ๐๐๐ซ๐๐ข๐ง ๐๐ข๐ง๐ ๐ก, ๐๐๐ โ๏ธ Free helmet distribution, blood donation drive, and felicitation of the UP State Cricket Team ๐ Gratitude to all organisers and participants who made this national dialogue a success. ๐๐ ๐ฆ๐ฎ๐ฌ๐ญ ๐๐ฅ๐ฅ ๐๐๐๐จ๐ฆ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ ๐.๐ ๐๐ง๐๐ข๐ ๐ฎ๐ณ.๐๐ฌ ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ, ๐ฐ๐โ๐ฏ๐ ๐๐๐๐๐๐ญ๐๐ ๐๐จ๐ฅ๐ข๐จ ๐๐ง๐ ๐๐จ๐ฏ๐ข๐ โ๐๐จ๐ฐ ๐ฅ๐๐ญโ๐ฌ ๐ฐ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐ญ๐จ๐จ. ๐๐๐๐๐๐ฎ๐ฌ๐ ๐๐ฏ๐๐ซ๐ฒ ๐ฅ๐ข๐๐ ๐ฆ๐๐ญ๐ญ๐๐ซ๐ฌ, ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐ก๐๐๐ ๐๐๐ฌ๐๐ซ๐ฏ๐๐ฌ ๐ฉ๐ซ๐จ๐ญ๐๐๐ญ๐ข๐จ๐ง. #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents #SteelbirdHelmets #MissionSaveLives #HelmetForLife #RoadSafety #SafeIndia #TransportLeadership #LucknowEvent #HelmetAwareness #ISIHelmet #RajeevKapur #UPTransport #25thNationalWorkshop #IndiaAgainstAccidents
เคนเฅเคฒเคฎเฅเค เคธเคฟเคฐเฅเคซ เคจเคฟเคฏเคฎ เคจเคนเฅเค, เคเคผเคฟเคเคฆเคเฅ เคเฅ เคเคพเคฐเคเคเฅ เคนเฅเฅค เคนเคฐ เคเคเคเฅ 20 เคเคพเคจเฅเค เคเคพเคคเฅ เคนเฅเค เคธเคกเคผเค เคนเคพเคฆเคธเฅเค เคฎเฅเค! เคเฅเคฏเคพ เคเคชเคจเฅ เคเคญเฅ เคธเฅเคเคพ เคนเฅเคฒเคฎเฅเค เคจ เคชเคนเคจเคจเฅ เคเฅ เคเฅเคฎเคค เคเคฟเคคเคจเฅ เคญเคพเคฐเฅ เคชเคกเคผ เคธเคเคคเฅ เคนเฅ? 2031 เคคเค เคเคฐเฅเคกเคผเฅเค เคเคผเคฟเคเคฆเคเคฟเคฏเคพเค เคฌเคเคพเคจเฅ เคเคพ เคฒเคเฅเคทเฅเคฏ เคฒเฅเคเคฐ เคเคฏเคพ เคนเฅ Steelbird เคฆเฅเคจเคฟเคฏเคพ เคเฅ เคธเคฌเคธเฅ เคฌเคกเคผเฅ เคนเฅเคฒเคฎเฅเค เคจเคฟเคฐเฅเคฎเคพเคคเคพ เคเคเคชเคจเฅเฅค ๐ก๏ธ เคเคธ เคเคเคเคฐเคตเฅเคฏเฅ เคฎเฅเค เคเคพเคจเคฟเค MD Rajeev Kapur เคเคพ เคฐเฅเคก เคธเฅเคซเฅเคเฅ เคฎเคพเคธเฅเคเคฐ เคชเฅเคฒเคพเคจ, เคเฅ เคฌเคฆเคฒ เคธเคเคคเคพ เคนเฅ เคญเคพเคฐเคค เคเฅ เคธเคกเคผเค เคธเฅเคฐเคเฅเคทเคพ เคเฅ เคคเคธเฅเคตเฅเคฐเฅค ๐ Watch Now: https://youtu.be/rLr3Oz55YvE?si=LV\_x9HRz4oCMempM เคตเฅเคกเคฟเคฏเฅ เคฆเฅเคเฅเค เคเคฐ เคเคฎเฅเคเค เคฎเฅเค เคฌเคคเคพเคเค: เคเคชเคเฅ เคนเคฟเคธเคพเคฌ เคธเฅ เคฒเฅเค เคนเฅเคฒเคฎเฅเค เคเฅเคฏเฅเค เคจเคนเฅเค เคชเคนเคจเคคเฅ? #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal #MissionSaveLives #NoHelmetNoRide #Steelbird #SafeRide #RoadSafetyIndia #RajeevKapur #2031Goal
๐โจ What a ๐๐ซ๐๐ง๐ ๐ ๐ข๐ง๐๐ฅ๐ ๐๐ญ ๐๐ข๐๐ญ๐ฌ ๐๐ง๐๐ข๐ ๐๐ฑ๐ฉ๐จ ๐๐๐๐! โจ๐ Date: 12thโ14th June 2025 Venue: Bombay Exhibition Centre, Mumbai Event: 31st Edition of Gifts India Expo โ Indiaโs Leading Corporate & Lifestyle Gifting Exhibition We conclude 3 phenomenal days at the 31st edition of ๐๐ง๐๐ข๐โ๐ฌ ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐ซ๐๐ฌ๐ญ๐ข๐ ๐ข๐จ๐ฎ๐ฌ ๐ ๐ข๐๐ญ๐ข๐ง๐ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ โ ๐๐ข๐๐ญ๐ฌ ๐๐ง๐๐ข๐ ๐๐๐๐! ๐ก๏ธ Steelbird Helmets, under the visionary leadership of Mr. Rajeev Kapur (Managing Director, Steelbird Helmets), proudly showcased a bold new dimension of corporate and lifestyle giftingโwhere innovation meets safety. ๐ ๐ซ๐จ๐ฆ ๐๐๐จ-๐๐จ๐ง๐ฌ๐๐ข๐จ๐ฎ๐ฌ ๐๐๐ฌ๐ข๐ ๐ง๐ฌ ๐ญ๐จ ๐ก๐ข๐ ๐ก-๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง๐ฌ, the response we received was beyond amazing. The buzz, energy, and partnerships forged at our booth were a true reflection of what the future of gifting should look like. Event Highlights: โ๏ธ 250+ Exhibitors โ๏ธ 15,000+ Visitors โ๏ธ 7,000+ Products โ๏ธ Participation from 15+ Countries โ๏ธ 1000+ High-Value Buyers ๐ค Thank you to every visitor, buyer, and dignitary who joined us on this incredible journey. Your presence and appreciation drive us to keep innovating. Stay tuned as we carry forward this momentum into the next phase of our mission: "๐๐๐๐๐ญ๐ฒ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐๐๐ฅ ๐๐ข๐๐ญ" #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined #SteelbirdHelmets #RajeevKapur #ManagingDirector #GiftsIndia2025 #SmartGifting #HelmetInnovation #CorporateGifting #MakeInIndia #LifestyleSafety #MissionSaveLives #B2BExpo #GiftingRedefined
๐ก๏ธ Mission Save Lives 2.0 India โ A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities โก๏ธ VRUs = 65%* of total road deaths India faces a *silent public health crisis* โ Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 โ Key Action Points โ๏ธ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 โ๏ธ Ensures that every buyer receives certified safety gear at the point of sale โ๏ธ GST cut from 18% โ 12% to increase affordability โ๏ธ โน6,000 Cr investment to scale to 130 million BIS helmets annually โ๏ธ Crackdown on 95% fake helmet supply โ audits, BIS license reform, targeted raids โ๏ธ Mandatory BIS-certified in-house test labs for all helmet manufacturers โ๏ธ *AI-based helmet detection systems in new two-wheelers by 2031 โ๏ธ Lightweight helmets + harnesses for children* based on age (0.72kgโ1.17kg) โ๏ธ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) โ๏ธ Separate two-wheeler lanes nationwide โ may reduce rider deaths by 25% Voices from the Summit โThis is not just a campaign. It is a *national pledge* to save lives with real helmets.โ- Rajeev Kapur, MD, Steelbird Helmets โFake helmets are *silent killers. We must eliminate them from the market.โ- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.โ-Jean Todt, UN Special Envoy for Road Safety โGovernment can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes ๐น VRU Safety Crisis & Immediate Solutions ๐น Safer Road Design & Infrastructure ๐น Role of Government, Media & Civil Society ๐น Tech & Data-Driven Enforcement ๐น India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Letโs unite โ industry, policy makers, enforcement agencies, media, and citizens โ to build a helmeted, humane, and safer India. ๐๐จ๐ฏ๐๐ซ๐๐ ๐ ๐๐ฉ๐๐๐ญ๐๐ฌ NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety
Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety โPeople ride two-wheelers, but many never make it back. Thatโs why today we launched Mission Save Lives 2.0 India โ aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...โ โ Rajeev Kapur, M.D., Steelbird Helmets ๐น Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08๐จ This powerful initiative focuses on: โ๏ธ Mandatory ๐ ๐ซ๐๐๐ฅ ๐๐๐-๐๐๐ซ๐ญ๐ข๐๐ข๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ with every two-wheeler (from Jan 2027) โ๏ธ ๐ ๐๐ค๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐๐ซ๐๐๐ค๐๐จ๐ฐ๐ง & stricter enforcement โ๏ธ ๐๐ก๐ข๐ฅ๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ + ๐ฌ๐๐๐๐ญ๐ฒ ๐ก๐๐ซ๐ง๐๐ฌ๐ฌ๐๐ฌ for kids under 5 โ๏ธ ๐๐-๐๐๐ฌ๐๐ ๐ก๐๐ฅ๐ฆ๐๐ญ ๐๐๐ญ๐๐๐ญ๐ข๐จ๐ง ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ in all bikes by 2031 โ๏ธ Goal: ๐๐๐ฏ๐ ๐ฅ๐ข๐ฏ๐๐ฌ. ๐๐๐ค๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐ฌ ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐, ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ & ๐๐ฌ๐ฌ๐๐ง๐ญ๐ข๐๐ฅ. ๐๐จ๐ ๐๐ญ๐ก๐๐ซ, ๐ฅ๐๐ญโ๐ฌ ๐๐ฎ๐ข๐ฅ๐ ๐ ๐ก๐๐ฅ๐ฆ๐๐ญ๐๐, ๐ฌ๐๐๐๐ซ ๐๐ง๐๐ข๐. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal
๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ ๐.๐ โ ๐ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ ๐๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐๐ง๐ญ, ๐ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ฅ๐๐๐ ๐ ๐ญ๐จ ๐๐ฏ๐๐ซ๐ฒ ๐๐ข๐๐๐ซ 1๏ธโฃ India loses thousands of lives every year to two-wheeler accidents โ largely due to fake or no helmets 2๏ธโฃ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3๏ธโฃ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4๏ธโฃ Strong crackdown on fake helmet manufacturers and sellers 5๏ธโฃ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6๏ธโฃ New safety norms for children under 5: lightweight helmets + safety harnesses 7๏ธโฃ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8๏ธโฃ Steelbird aims to produce 130 million BIS-certified helmets annually to meet Indiaโs safety demand 9๏ธโฃ This is not just a campaign โ itโs a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD ๐ก๏ธ A real helmet is not an accessory. It's a life-saving essential. ๐๐๐ฃ๐๐๐ฏ ๐๐๐ฉ๐ฎ๐ซ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ โ๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ ๐.๐ ๐๐ง๐๐ข๐โ ๐๐ญ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐จ๐ง ๐๐๐ ๐๐ง๐ ๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives
WATCH NOW | ๐ฎ๐ณ Mission Save Lives 2.0 โ INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD โ Steelbird Helmets, joined ET NOW to speak on the governmentโs landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: โ Govtโs Two-Helmet Proposal โ A transformative initiative aimed at improving road safety. โ One helmet for the rider, one for the pillion โ both must be genuine and certified. โ Fake Helmet Crisis in India โ 95% of BIS license holders are producing fake helmets. โ 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. โ These are often bundled โfreeโ with bikes by dealers, misleading customers. โ Why This Rule Is a Game-Changer โ Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. โ OEMs will never risk brand value with substandard products. โ Eliminates dealer malpractice and ensures consumer safety. โ Cost is Not a Hurdle โ Real BIS-certified helmets cost just Rs. 400 each. โ Adding Rs. 800โRs. 1000 to bike cost is minimal and life-saving. โ Much better than paying the same for unsafe, fake helmets. โ Implementation Roadmap Suggested by Mr. Kapur โ 2025โ26: One helmet made mandatory. โ Jan 2027: Two helmets become mandatory. โ 2029โ31: Gradual city-wise rollout (Tier 1 โ Tier 2 โ Tier 3). โ Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage โ like car seatbelt alarms. โ Steelbird's Preparedness & Vision โ Current production: 10 million helmets/year. โ New mega-plant in progress to add 15 million/year by 2031. โ Target: 25 million/year capacity to support national demand. โ Committed to eliminate fake helmets and raise quality benchmarks. โ Shocking Helmet Usage Stats (as per WHO) โ Only 30% of riders wear helmets. โ Only 10% of pillion riders do. โ This rule will directly reduce road fatalities. โIf implemented with vision, this policy can reduce road deaths by 50% by 2031.โ โ Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all โ facts, figures & future plans ET Now๐ https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLetโs support the Government of India in making roads safer for everyone. Share your views below. ๐ #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
๐Proud Moment for Team Steelbird!* ๐๏ธ This one is for every helmet worn, every life saved, and every voice raised for safer roads. โจ We are honored to share that our Managing Director, Mr. Rajeev Kapur, has been awarded the Road Safety Champion Award 2025 by the International Road Federation (India Chapter). This prestigious recognition is a testament to his relentless commitment to "๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ" and the "๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ" through innovation and awareness. At Steelbird, this award fuels our drive to continue championing safer roads, responsible riding, and protective gear for all. ๐ก๏ธ Here's to building a future where safety is never compromised! #MissionSaveLives ๐๏ธ #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride #MissionSaveLives #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride