🛡️ Mission Save Lives 2.0 India – A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities ➡️ VRUs = 65%* of total road deaths India faces a *silent public health crisis* — Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 – Key Action Points ✔️ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 ✔️ Ensures that every buyer receives certified safety gear at the point of sale ✔️ GST cut from 18% → 12% to increase affordability ✔️ ₹6,000 Cr investment to scale to 130 million BIS helmets annually ✔️ Crackdown on 95% fake helmet supply – audits, BIS license reform, targeted raids ✔️ Mandatory BIS-certified in-house test labs for all helmet manufacturers ✔️ *AI-based helmet detection systems in new two-wheelers by 2031 ✔️ Lightweight helmets + harnesses for children* based on age (0.72kg–1.17kg) ✔️ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) ✔️ Separate two-wheeler lanes nationwide – may reduce rider deaths by 25% Voices from the Summit “This is not just a campaign. It is a *national pledge* to save lives with real helmets.”- Rajeev Kapur, MD, Steelbird Helmets “Fake helmets are *silent killers. We must eliminate them from the market.”- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.”-Jean Todt, UN Special Envoy for Road Safety “Government can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes 🔹 VRU Safety Crisis & Immediate Solutions 🔹 Safer Road Design & Infrastructure 🔹 Role of Government, Media & Civil Society 🔹 Tech & Data-Driven Enforcement 🔹 India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Let’s unite — industry, policy makers, enforcement agencies, media, and citizens — to build a helmeted, humane, and safer India. 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety
Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety “People ride two-wheelers, but many never make it back. That’s why today we launched Mission Save Lives 2.0 India — aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...” – Rajeev Kapur, M.D., Steelbird Helmets 📹 Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08🚨 This powerful initiative focuses on: ✔️ Mandatory 𝟐 𝐫𝐞𝐚𝐥 𝐁𝐈𝐒-𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 with every two-wheeler (from Jan 2027) ✔️ 𝐅𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭 𝐜𝐫𝐚𝐜𝐤𝐝𝐨𝐰𝐧 & stricter enforcement ✔️ 𝐂𝐡𝐢𝐥𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 + 𝐬𝐚𝐟𝐞𝐭𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬𝐞𝐬 for kids under 5 ✔️ 𝐀𝐈-𝐛𝐚𝐬𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭 𝐝𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 in all bikes by 2031 ✔️ Goal: 𝐒𝐚𝐯𝐞 𝐥𝐢𝐯𝐞𝐬. 𝐌𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 & 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥. 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐥𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐡𝐞𝐥𝐦𝐞𝐭𝐞𝐝, 𝐬𝐚𝐟𝐞𝐫 𝐈𝐧𝐝𝐢𝐚. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal
𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 – 𝐀 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭, 𝐀 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐏𝐥𝐞𝐝𝐠𝐞 𝐭𝐨 𝐄𝐯𝐞𝐫𝐲 𝐑𝐢𝐝𝐞𝐫 1️⃣ India loses thousands of lives every year to two-wheeler accidents — largely due to fake or no helmets 2️⃣ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3️⃣ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4️⃣ Strong crackdown on fake helmet manufacturers and sellers 5️⃣ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6️⃣ New safety norms for children under 5: lightweight helmets + safety harnesses 7️⃣ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8️⃣ Steelbird aims to produce 130 million BIS-certified helmets annually to meet India’s safety demand 9️⃣ This is not just a campaign — it’s a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD 🛡️ A real helmet is not an accessory. It's a life-saving essential. 𝐑𝐚𝐣𝐞𝐞𝐯 𝐊𝐚𝐩𝐮𝐫 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 ‘𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 𝐈𝐧𝐝𝐢𝐚’ 𝐚𝐭 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝐕𝐑𝐔 𝐚𝐧𝐝 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives
राजीव कपूर – Steelbird MD ने आज सुबह 11:20 बजे ET NOW टेलीविज़न चैनल पर हेलमेट सुरक्षा पर अपना महत्वपूर्ण विचार साझा किया। भारत को सुरक्षित बनाने का वक्त आ गया है। अगर हर नई बाइक के साथ दो BIS सर्टिफाइड हेलमेट अनिवार्य कर दिए जाएँ, तो हम फर्जी हेलमेट को रोक सकते हैं और सड़क हादसों में हज़ारों जानें बचा सकते हैं। STEELBIRD इस कदम का पूरा समर्थन करता है। 1. भारत में 95% BIS लाइसेंसधारी कंपनियाँ नकली हेलमेट बना रही हैं। 2. नकली हेलमेट दुर्घटना के समय सिर में घुसकर जान ले लेते हैं। 3. WHO के अनुसार, केवल 30% राइडर्स और 10% पिलियन राइडर्स हेलमेट पहनते हैं। 4. भारत को भविष्य में 10 करोड़ असली हेलमेट्स की जरूरत होगी। 5. सरकार का प्रस्ताव – हर नई बाइक के साथ 2 BIS प्रमाणित हेलमेट अनिवार्य करना – जान बचाने वाला कदम है। 6. असली हेलमेट की लाइफ 5 साल होती है – नकली हेलमेट एक बार के झटके में जान ले सकता है। 7. जैसे कार में सीट बेल्ट और एयरबैग शामिल होते हैं, वैसे ही बाइक में 2 असली हेलमेट अनिवार्य होने चाहिए। 95% कंपनियाँ आज भी नकली हेलमेट बना रही हैं। अगर हर टू-व्हीलर के साथ 2 असली BIS सर्टिफाइड हेलमेट दिए जाएँ, तो हम लाखों ज़िंदगियाँ बचा सकते हैं। सरकार का यह प्रस्ताव एक क्रांतिकारी कदम हो सकता है। #MissionSaveLives #RealHelmetMatters #RealHelmetMatters #BISHelmetOnly #SteelbirdCares #MissionSaveLives #RealHelmetMatters #BISHelmetOnly #SteelbirdCares