WATCH NOW | ๐ฎ๐ณ Mission Save Lives 2.0 โ INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD โ Steelbird Helmets, joined ET NOW to speak on the governmentโs landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: โ Govtโs Two-Helmet Proposal โ A transformative initiative aimed at improving road safety. โ One helmet for the rider, one for the pillion โ both must be genuine and certified. โ Fake Helmet Crisis in India โ 95% of BIS license holders are producing fake helmets. โ 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. โ These are often bundled โfreeโ with bikes by dealers, misleading customers. โ Why This Rule Is a Game-Changer โ Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. โ OEMs will never risk brand value with substandard products. โ Eliminates dealer malpractice and ensures consumer safety. โ Cost is Not a Hurdle โ Real BIS-certified helmets cost just Rs. 400 each. โ Adding Rs. 800โRs. 1000 to bike cost is minimal and life-saving. โ Much better than paying the same for unsafe, fake helmets. โ Implementation Roadmap Suggested by Mr. Kapur โ 2025โ26: One helmet made mandatory. โ Jan 2027: Two helmets become mandatory. โ 2029โ31: Gradual city-wise rollout (Tier 1 โ Tier 2 โ Tier 3). โ Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage โ like car seatbelt alarms. โ Steelbird's Preparedness & Vision โ Current production: 10 million helmets/year. โ New mega-plant in progress to add 15 million/year by 2031. โ Target: 25 million/year capacity to support national demand. โ Committed to eliminate fake helmets and raise quality benchmarks. โ Shocking Helmet Usage Stats (as per WHO) โ Only 30% of riders wear helmets. โ Only 10% of pillion riders do. โ This rule will directly reduce road fatalities. โIf implemented with vision, this policy can reduce road deaths by 50% by 2031.โ โ Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all โ facts, figures & future plans ET Now๐ https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLetโs support the Government of India in making roads safer for everyone. Share your views below. ๐ #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
Welcoming the Future Safety Champions! Today on 17th April 2025, We had the pleasure of welcoming ๐๐ ๐ฌ๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ ๐๐ง๐ ๐ ๐ญ๐๐๐๐ก๐๐ซ๐ฌ ๐๐ซ๐จ๐ฆ ๐๐๐ (๐๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ ๐จ๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ & ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ), ๐๐ฐ๐๐ฅ๐ข๐จ๐ซ, ๐๐๐๐ก๐ฒ๐ ๐๐ซ๐๐๐๐ฌ๐ก, for an insightful industrial visit at Steelbird Hi-Tech India Ltd., Baddi, Himachal Pradesh. The students explored our advanced manufacturing processes and learned about our mission to innovate and lead in helmet safety. We were delighted to share knowledge and showcase how Steelbird is shaping the future of road safety through technology and commitment. Thank you, ๐๐๐ ๐๐ฐ๐๐ฅ๐ข๐จ๐ซ, for visiting us! Wishing every student continued success and inspiration on their journey ahead. #SteelbirdHelmets #IndustrialVisit #ITMGwalior #FutureInnovators #HelmetSafety #BaddiPlant #InnovationInMotion #RoadSafetyIndia #SteelbirdHelmets #IndustrialVisit #ITMGwalior #FutureInnovators #HelmetSafety #BaddiPlant #InnovationInMotion #RoadSafetyIndia
๐๐ฅ Future warfare starts here โ SBH-57 Fighter F8, where smart design meets cutting-edge defense. #SBH57 #FighterF8 #SteelbirdHelmet #SteelbirdFighterHelmet #BikersOfIndia #BikersOfInstagram #RoadSafety #SBH57 #FighterF8 #SteelbirdHelmet #SteelbirdFighterHelmet #BikersOfIndia #BikersOfInstagram #RoadSafety
Welcoming the Future Safety Champions! Today, on 14th April 2025, we had the privilege of hosting 57 students and 2 teachers from Lachoo Memorial College of Science & Technology, Jodhpur, Rajasthan, for an industrial visit at Steelbird Hi-Tech India Ltd., Baddi, Himachal Pradesh. The students got a first-hand look at our state-of-the-art helmet manufacturing facilities and learned about our commitment to innovation, safety, and road safety awareness. It was an enriching experience sharing insights and inspiring the next generation towards a safer India. Thank you, ๐๐๐๐ก๐จ๐จ ๐๐๐ฆ๐จ๐ซ๐ข๐๐ฅ ๐๐จ๐ฅ๐ฅ๐๐ ๐, ๐๐จ๐๐ก๐ฉ๐ฎ๐ซ, for visiting us! We wish all students a bright and impactful future ahead. #SteelbirdHelmets #IndustrialVisit #LachooCollege #FutureChampions #SafetyInnovation #HelmetSavesLives #BaddiPlant #RoadSafetyAwareness #Jodhpur #SteelbirdHelmets #IndustrialVisit #LachooCollege #FutureChampions #SafetyInnovation #HelmetSavesLives #BaddiPlant #RoadSafetyAwareness #Jodhpur
๐๏ธRide into the wild, wear your style. Introducing SBH-55 Vintage No Rules: a classic design with a bold edge. Also check out SBH-54 & SBH-56 for long and small visor options! Shop here: https://www.steelbirdhelmet.com/product/9847/4/sbh-54-vintage-no-rules-glossy-white-with-blue#SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets #SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets
๐ Unleash your inner rebel with SBH-55 Vintage No Rules. This classic design packs a bold edge, perfect for riders who refuse to blend in. Explore SBH-54 & SBH-56 for long and small visor options to match your unique style. Get ready to ride wild! Shop now: https://www.steelbirdhelmet.com/product/9847/4/sbh-54-vintage-no-rules-glossy-white-with-blue#SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets #SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets
๐Proud Moment for Team Steelbird!* ๐๏ธ This one is for every helmet worn, every life saved, and every voice raised for safer roads. โจ We are honored to share that our Managing Director, Mr. Rajeev Kapur, has been awarded the Road Safety Champion Award 2025 by the International Road Federation (India Chapter). This prestigious recognition is a testament to his relentless commitment to "๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ" and the "๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ" through innovation and awareness. At Steelbird, this award fuels our drive to continue championing safer roads, responsible riding, and protective gear for all. ๐ก๏ธ Here's to building a future where safety is never compromised! #MissionSaveLives ๐๏ธ #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride #MissionSaveLives #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride
๐ฅRide into the wild, wear your style. Introducing SBH-55 Vintage No Rules: a classic design with a bold edge. Also check out SBH-54 & SBH-56 for long and small visor options! Shop here: https://www.steelbirdhelmet.com/product/9847/4/sbh-54-vintage-no-rules-glossy-white-with-blue#SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets #SteelbirdHelmets #NoRules #OpenFaceHelmets #RoadSafety #BikersofInstagram #RetroHelmets
๐ฅ Fuel your ride, fuel your fight. SBH-57 Fighter F7; built for adventure! Available at retail stores and online: check out the link in bio or buy here- https://www.steelbirdhelmet.com/product/9778/4/sbh-57-iss-fighter-f7-glossy-black-with-grey-#SteelbirdHelmets #RideWithConfidence #SteelbirdFighterHelmet #SafetyFirst #FighterMode #RoadSafety #BikersofInstagram #SteelbirdHelmets #RideWithConfidence #SteelbirdFighterHelmet #SafetyFirst #FighterMode #RoadSafety #BikersofInstagram