WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
💥Unleash the road warrior in you with the all-new SBA-20 Chrome! Bold design, next-level protection, and a look that turns heads. Style meets safety—every ride, every time. #RideBold #SteelbirdHelmets #SBA20 #HelmetStyle #ChromeVibes #RideSafe #BikerGear #SafetyMatters #ISIHelmet #MotorcycleLife #StreetStyle #GearUp #RideBold #SteelbirdHelmets #SBA20 #HelmetStyle #ChromeVibes #RideSafe #BikerGear #SafetyMatters #ISIHelmet #MotorcycleLife #StreetStyle #GearUp
Gear up for the ultimate ride with the new SBA-20 Chrome! 🚀 Experience style and protection like never before. #RideWithStyle #SteelbirdHelmets #SBA20 #HelmetGoals #SportyLook #RideSafe #HelmetLove #SafetyFirst #ISIHelmet #MotorcycleLife #BikerStyle #GearUp #RideWithStyle #SteelbirdHelmets #SBA20 #HelmetGoals #SportyLook #RideSafe #HelmetLove #SafetyFirst #ISIHelmet #MotorcycleLife #BikerStyle #GearUp
🔥Introducing SBH-34 ROX Cyber – where cutting-edge design meets uncompromised safety. Engineered for riders who demand performance, style, and confidence in every turn. #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior
🏍️ Meet the all new SBH-34 ROX Cyber: Whether you're chasing speed or cruising the open road, ROX Cyber is your ultimate companion in motion. #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior #SteelbirdHelmets #MotorcycleHelmet #RideSafeRideFast #HelmetGoals #RidingGear #MotoStyle #HelmetLife #RideBold #StreetReady #BikeLife #Motorhead #RoadWarrior
⚡SBH-57 Fighter F9 Chrome — where cutting-edge design meets uncompromising protection. #SteelbirdHelmets #RideWithConfidence #MotorcycleGear #HelmetSafety #FighterSeries #RideInStyle #NextGenHelmets #SteelbirdHelmets #RideWithConfidence #MotorcycleGear #HelmetSafety #FighterSeries #RideInStyle #NextGenHelmets
🥷💥 Introducing the SBH-57 Fighter F9 Chrome — where futuristic design meets ultimate protection. Built for maximum impact resistance, this helmet isn’t just equipment — it’s your first line of defense and fiercest expression on the road. #FighterF9 #RideBold #MotoGear #HelmetProtection #FighterSeries #StyleOnWheels #FutureReadyHelmets #SteelbirdHelmets #FighterF9 #RideBold #MotoGear #HelmetProtection #FighterSeries #StyleOnWheels #FutureReadyHelmets #SteelbirdHelmets
🙏 A Heartfelt Thank You from Mr. Rajeev Kapur – Managing Director, Steelbird Group On the joyous occasion of our Chairman, Sh. Subhash Kapur ji, and Respected Smt. Lalita Kapur ji’s 54th Wedding Anniversary We are deeply touched by the overwhelming love, blessings, and warm wishes received from all corners. 💐❤️Every message, call, and gesture brought immense joy to our family and added heartfelt emotion to this unforgettable milestone. From the entire Steelbird family – thank you for celebrating this legacy of love with us. Your support means the world, and we are truly grateful for the affection you’ve shown to our beloved Chairman and his life partner. 💞 #ThankYouAll #Gratitude #SteelbirdFamily #54YearsOfLove #SubhashKapur #LalitaKapur #LegacyOfLove #AnniversaryCelebration #SteelbirdHelmets #ThankYouAll #Gratitude #SteelbirdFamily #54YearsOfLove #SubhashKapur #LalitaKapur #LegacyOfLove #AnniversaryCelebration #SteelbirdHelmets
💥Designed to dazzle, engineered to protect: stand out on every ride with SBH-57 Fighter F8 DOT & ISI certified full-face helmet by Steelbird. #Sbh57 #dotcertified #steelbirdfighterhelmet #steelbirdhelmets #helmet #bikers #Sbh57 #dotcertified #steelbirdfighterhelmet #steelbirdhelmets #helmet #bikers