Steelbird Helmet, The RiderZ Shop - Manas Traders

🛡️ Mission Save Lives 2.0 India – A National Call to Action for Safer Roads Launched by: Rajeev Kapur, MD, Steelbird Helmets Venue: *National Summit on Vulnerable Road Users & Road Safety Location: *Novotel City Centre, Deshbandhu Gupta Road, New Delhi Date: *June 12, 2025 Why This Mission Matters In 2023: * 1.72 lakh road deaths * 44.8%* involved two-wheeler riders (\~77,000 deaths) * 54,000* linked to non-use of helmets * 35,000* pedestrian fatalities ➡️ VRUs = 65%* of total road deaths India faces a *silent public health crisis* — Mission Save Lives 2.0 is the bold response to it. Mission Save Lives 2.0 – Key Action Points ✔️ Mandatory: One BIS-certified helmet with every two-wheeler sale immediately; and two BIS-certified helmets (rider + pillion) from January 2027 ✔️ Ensures that every buyer receives certified safety gear at the point of sale ✔️ GST cut from 18% → 12% to increase affordability ✔️ ₹6,000 Cr investment to scale to 130 million BIS helmets annually ✔️ Crackdown on 95% fake helmet supply – audits, BIS license reform, targeted raids ✔️ Mandatory BIS-certified in-house test labs for all helmet manufacturers ✔️ *AI-based helmet detection systems in new two-wheelers by 2031 ✔️ Lightweight helmets + harnesses for children* based on age (0.72kg–1.17kg) ✔️ Tier-wise rollout*: Tier 1 (2028), Tier 2 (2029), Tier 3 & rural (2031) ✔️ Separate two-wheeler lanes nationwide – may reduce rider deaths by 25% Voices from the Summit “This is not just a campaign. It is a *national pledge* to save lives with real helmets.”- Rajeev Kapur, MD, Steelbird Helmets “Fake helmets are *silent killers. We must eliminate them from the market.”- *Mitra Sen Verma, Director, BIS Road safety is a silent pandemic. India needs more action, not just dialogue.”-Jean Todt, UN Special Envoy for Road Safety “Government can make laws, but *enforcement must come from states-*Maharaj Singh, Advisor, MoRTH Summit Themes 🔹 VRU Safety Crisis & Immediate Solutions 🔹 Safer Road Design & Infrastructure 🔹 Role of Government, Media & Civil Society 🔹 Tech & Data-Driven Enforcement 🔹 India's Commitment to the Marrakech Declaration Collaborating Partners Hosted by TRAX NGO, with coordination from: MoRTH | CSIR-CRRI | BIS | Helmet Manufacturers Association of India Let’s unite — industry, policy makers, enforcement agencies, media, and citizens — to build a helmeted, humane, and safer India. 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 NDTV: https://www.ndtv.com/auto/steelbird-helmets-launches-mission-save-lives-2-0-india-road-safety-campaign-8650749/amp/1Financial Express:https://www.financialexpress.com/auto/bike-news/steelbird-to-use-ai-to-reduce-road-accidents-launches-mission-save-lives-2-0-india/3877521/lite/Times Of India: https://timesofindia.indiatimes.com/city/delhi/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/amp_articleshow/121809060.cmsTimes Of India: https://timesofindia.indiatimes.com/auto/news/rs-110-helmets-95-fake-how-steelbirds-new-mission-aims-to-save-38k-lives-annually/articleshow/121823516.cmsBusiness Standard: https://www.business-standard.com/amp/content/press-releases-ani/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety-125061300903_1.htmlEconomic Times Auto: https://auto.economictimes.indiatimes.com/news/industry/steelbird-helmets-mission-save-lives-2-0-aims-to-cut-road-deaths-by-50-by-2031/121804452?utm_source=portal_category_widget&utm_medium=homepageEconomic Times Auto: https://auto.economictimes.indiatimes.com/amp/news/industry/death-trap-disguised-as-safety-gear-close-to-70-of-helmets-sold-in-capital-are-fake/121818628News 18: https://hindi.news18.com/news/delhi/ajay-tamta-zero-road-deaths-safety-summit-2025-india-sa-local18-9307173.htmlTribune: https://www.tribuneindia.com/news/business/steelbird-helmets-launches-mission-save-lives-2-0-india-at-national-summit-on-vru-and-road-safety/ampNav Bharat Times: https://navbharattimes.indiatimes.com/auto/car-bikes/steelbird-md-rajeev-kapur-launches-new-road-safety-mission-aims-to-save-38000-lives-annually-with-real-helmets/articleshow/121822101.cmsDainik Bhaskar: https://www.bhaskarhindi.com/other/-20--1150935Times Drive: https://www.timesdrive.in/news/new-road-safety-initiative-targets-50-percent-reduction-in-fatalities-by-2031-with-helmet-reforms-and-ai-tech-article-151900308OneIndia: https://www.oneindia.com/press-release/minister-ajay-tamta-calls-for-push-on-zero-fatality-goals-4180321.html Industrialist Economist magazine: https://industrialeconomist.com/india-needs-%e2%82%b96000-cr-investment-to-quadruple-helmet-production-capacity/ ET Infra: https://infra.economictimes.indiatimes.com/amp/news/roads-highways/towards-zero-road-fatalities-ajay-tamtas-call-to-action/121804009https://www.devdiscourse.com/article/business/3458106-mission-save-lives-20-revolutionizing-road-safety-in-india https://www.newsnationtv.com/steelbird-helmets-ne-sadak-suraksha-ko-lekar-launch-kiya-mission-save-lives-2-0-india--20250612192241/https://www.ibc24.in/business/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years-3113870.html/amphttps://hindi.theprint.in/india/economy/helmet-maker-steelbird-to-invest-rs-400-crore-in-next-three-years/829861/?amp#MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #HelmetSavesLives #2031Goal #NationalSummit #VRUSafety #ZeroFatality #MarrakechDeclaration #ChildHelmetSafety

Watch Now: Steelbird Helmets MD Rajeev Kapur launches Mission Save Lives 2.0 India at the National Summit on Vulnerable Road Users (VRUs) & Road Safety “People ride two-wheelers, but many never make it back. That’s why today we launched Mission Save Lives 2.0 India — aiming to reduce road deaths by 50% over the next six years. We all must come together to make this mission a success...” – Rajeev Kapur, M.D., Steelbird Helmets 📹 Jun 12, 2025 https://x.com/ians_india/status/1933070780373549294?t=8BZwM4rl7FGRHQw1-PNOFw&s=08🚨 This powerful initiative focuses on: ✔️ Mandatory 𝟐 𝐫𝐞𝐚𝐥 𝐁𝐈𝐒-𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 with every two-wheeler (from Jan 2027) ✔️ 𝐅𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭 𝐜𝐫𝐚𝐜𝐤𝐝𝐨𝐰𝐧 & stricter enforcement ✔️ 𝐂𝐡𝐢𝐥𝐝 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 + 𝐬𝐚𝐟𝐞𝐭𝐲 𝐡𝐚𝐫𝐧𝐞𝐬𝐬𝐞𝐬 for kids under 5 ✔️ 𝐀𝐈-𝐛𝐚𝐬𝐞𝐝 𝐡𝐞𝐥𝐦𝐞𝐭 𝐝𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 in all bikes by 2031 ✔️ Goal: 𝐒𝐚𝐯𝐞 𝐥𝐢𝐯𝐞𝐬. 𝐌𝐚𝐤𝐞 𝐡𝐞𝐥𝐦𝐞𝐭𝐬 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 & 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥. 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐥𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐡𝐞𝐥𝐦𝐞𝐭𝐞𝐝, 𝐬𝐚𝐟𝐞𝐫 𝐈𝐧𝐝𝐢𝐚. #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal #MissionSaveLives #RajeevKapur #SteelbirdHelmets #NoFakeHelmets #BISHelmetOnly #IANS #RoadSafetyIndia #HelmetSavesLives #VRUSafety #2031Goal

𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 – 𝐀 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭, 𝐀 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐏𝐥𝐞𝐝𝐠𝐞 𝐭𝐨 𝐄𝐯𝐞𝐫𝐲 𝐑𝐢𝐝𝐞𝐫 1️⃣ India loses thousands of lives every year to two-wheeler accidents — largely due to fake or no helmets 2️⃣ Mission Save Lives 2.0 is our bold vision to reduce 50% two-wheeler fatalities by 2031 3️⃣ From 1st Jan 2027, every two-wheeler sold in India must include 2 Real BIS-Certified Helmets 4️⃣ Strong crackdown on fake helmet manufacturers and sellers 5️⃣ By 2031, all two-wheelers to come with AI-based helmet detection systems for rider & pillion 6️⃣ New safety norms for children under 5: lightweight helmets + safety harnesses 7️⃣ Proposal to reduce GST from 18% to 12% on certified helmets for mass affordability 8️⃣ Steelbird aims to produce 130 million BIS-certified helmets annually to meet India’s safety demand 9️⃣ This is not just a campaign — it’s a personal mission to save lives, led by Rajeev Kapur, M.D. STEELBIRD 🛡️ A real helmet is not an accessory. It's a life-saving essential. 𝐑𝐚𝐣𝐞𝐞𝐯 𝐊𝐚𝐩𝐮𝐫 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 ‘𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐒𝐚𝐯𝐞 𝐋𝐢𝐯𝐞𝐬 𝟐.𝟎 𝐈𝐧𝐝𝐢𝐚’ 𝐚𝐭 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝐕𝐑𝐔 𝐚𝐧𝐝 𝐑𝐨𝐚𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 Read full details in the attached 20-pages: #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives #MissionSaveLives #SteelbirdHelmets #RajeevKapur #RoadSafetyIndia #NoFakeHelmets #BISHelmetOnly #ChildSafety #2031Goal #HelmetSavesLives

WATCH NOW | 🇮🇳 Mission Save Lives 2.0 – INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD – Steelbird Helmets, joined ET NOW to speak on the government’s landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: ✅ Govt’s Two-Helmet Proposal – A transformative initiative aimed at improving road safety. – One helmet for the rider, one for the pillion — both must be genuine and certified. ✅ Fake Helmet Crisis in India – 95% of BIS license holders are producing fake helmets. – 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. – These are often bundled “free” with bikes by dealers, misleading customers. ✅ Why This Rule Is a Game-Changer – Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. – OEMs will never risk brand value with substandard products. – Eliminates dealer malpractice and ensures consumer safety. ✅ Cost is Not a Hurdle – Real BIS-certified helmets cost just Rs. 400 each. – Adding Rs. 800–Rs. 1000 to bike cost is minimal and life-saving. – Much better than paying the same for unsafe, fake helmets. ✅ Implementation Roadmap Suggested by Mr. Kapur – 2025–26: One helmet made mandatory. – Jan 2027: Two helmets become mandatory. – 2029–31: Gradual city-wise rollout (Tier 1 → Tier 2 → Tier 3). – Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage — like car seatbelt alarms. ✅ Steelbird's Preparedness & Vision – Current production: 10 million helmets/year. – New mega-plant in progress to add 15 million/year by 2031. – Target: 25 million/year capacity to support national demand. – Committed to eliminate fake helmets and raise quality benchmarks. ✅ Shocking Helmet Usage Stats (as per WHO) – Only 30% of riders wear helmets. – Only 10% of pillion riders do. – This rule will directly reduce road fatalities. “If implemented with vision, this policy can reduce road deaths by 50% by 2031.” – Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all — facts, figures & future plans ET Now👉 https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLet’s support the Government of India in making roads safer for everyone. Share your views below. 🙏 #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife