WATCH NOW | ๐ฎ๐ณ Mission Save Lives 2.0 โ INDIA Aired: 23rd May 2025 ET NOW Exclusive Interview We are proud to share this important national conversation where Mr. Rajeev Kapur, MD โ Steelbird Helmets, joined ET NOW to speak on the governmentโs landmark proposal to mandate two BIS-certified helmets with every new two-wheeler purchase in India. Key Discussion Highlights: โ Govtโs Two-Helmet Proposal โ A transformative initiative aimed at improving road safety. โ One helmet for the rider, one for the pillion โ both must be genuine and certified. โ Fake Helmet Crisis in India โ 95% of BIS license holders are producing fake helmets. โ 50% of helmets on Indian roads are unsafe, sold for as low as Rs. 110. โ These are often bundled โfreeโ with bikes by dealers, misleading customers. โ Why This Rule Is a Game-Changer โ Enforces responsibility on OEMs (bike manufacturers) to supply only certified helmets. โ OEMs will never risk brand value with substandard products. โ Eliminates dealer malpractice and ensures consumer safety. โ Cost is Not a Hurdle โ Real BIS-certified helmets cost just Rs. 400 each. โ Adding Rs. 800โRs. 1000 to bike cost is minimal and life-saving. โ Much better than paying the same for unsafe, fake helmets. โ Implementation Roadmap Suggested by Mr. Kapur โ 2025โ26: One helmet made mandatory. โ Jan 2027: Two helmets become mandatory. โ 2029โ31: Gradual city-wise rollout (Tier 1 โ Tier 2 โ Tier 3). โ Jan 2031: Mandatory AI sensors in all new two-wheelers to detect helmet usage โ like car seatbelt alarms. โ Steelbird's Preparedness & Vision โ Current production: 10 million helmets/year. โ New mega-plant in progress to add 15 million/year by 2031. โ Target: 25 million/year capacity to support national demand. โ Committed to eliminate fake helmets and raise quality benchmarks. โ Shocking Helmet Usage Stats (as per WHO) โ Only 30% of riders wear helmets. โ Only 10% of pillion riders do. โ This rule will directly reduce road fatalities. โIf implemented with vision, this policy can reduce road deaths by 50% by 2031.โ โ Rajeev Kapur, MD, Steelbird Helmets Watch the complete interview to hear it all โ facts, figures & future plans ET Now๐ https://youtu.be/9h7EN6aX0K4?si=Vcdys015WNAb8VPuLetโs support the Government of India in making roads safer for everyone. Share your views below. ๐ #MissionSaveLives starts with one real helmet. #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife #MissionSaveLives #SteelbirdHelmets #ETNowInterview #RajeevKapur #RoadSafety #BISHelmet #NoFakeHelmets #TwoHelmetPolicy #2031Vision #HelmetAwareness #IndiaRoadSafety #SafeIndia #AatmaNirbharBharat #HelmetIsLife
๐Proud Moment for Team Steelbird!* ๐๏ธ This one is for every helmet worn, every life saved, and every voice raised for safer roads. โจ We are honored to share that our Managing Director, Mr. Rajeev Kapur, has been awarded the Road Safety Champion Award 2025 by the International Road Federation (India Chapter). This prestigious recognition is a testament to his relentless commitment to "๐๐จ๐๐ ๐๐๐๐๐ญ๐ฒ" and the "๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐๐ฏ๐ ๐๐ข๐ฏ๐๐ฌ" through innovation and awareness. At Steelbird, this award fuels our drive to continue championing safer roads, responsible riding, and protective gear for all. ๐ก๏ธ Here's to building a future where safety is never compromised! #MissionSaveLives ๐๏ธ #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride #MissionSaveLives #SteelbirdHelmets #RoadSafetyChampion #RajeevKapur #IRFIndia #HelmetSavesLives #RoadSafety #Award #SteelbirdPride